One-sentence Positioning
Zhutang is a brand company expanding globally across multiple platforms and countries,covering beauty, household, pet and automotive categories,and needs full-chain lean management from business to finance.
Customer CaseGlobalizing Brand Company
Zhutang: Making Brand Globalization Operations Flow SmoothlyHow a one-stop digital platform supports agile collaboration and lean growth
Zhutang operates beauty, household, pet, automotive and sports products across platforms and countries,using ERP & BI to connect products, procurement, warehousing, logistics, sales and finance.
Customer Positioning and Business Complexity
Help similar clients identify Zhutang’s multi-platform and multi-country brand operating complexity.
- Multi-platform
- Multi-country
- Multi-category
- New Product Development
- Global Logistics
- Finance-operation Collaboration
Original Issues: After Going Global, Cross-department Chains Became Hard to Coordinate
Key issues were concentrated across process, data, collaboration, fulfillment and decision response.
Operating Bottleneck 1
Business data and work items were scattered,making unified management harder as growth accelerated.
Operating Bottleneck 2
Operational standards and responsibilities were not clear enough,so teams relied heavily on manual follow-up.
Operating Bottleneck 3
Inventory, cost or fulfillment information was not updated in time,which affected planning and profit visibility.
Operating Bottleneck 4
Cross-team processes depended on manual handovers,slowing down response and collaboration.
Operating Bottleneck 5
Data was distributed across systems and spreadsheets,making real-time analysis difficult.
Operating Bottleneck 6
Management decisions depended on delayed summaries,so growth could not be replicated steadily.
Binjiang Solution: Connect the Full Global Brand Operating Chain with a One-stop Platform
Unify master data, new product development, procurement, warehousing, logistics, sales and finance into a transparent loop.
- Master Data产品 / Supplier / 仓库
- New Product Development全生命周期
- Procurement Collaboration计划 / 执行 / 结算
- Smart Warehousing入库 / 盘点 / 调拨
- Global Logistics线路 / Delivery Lead Time / 清款
- Omni-channel SalesOrder / 履约
- 业财一体金蝶 / Cost / Profit
- Business PlatformUnify core business data, workflows and decision standards for long-term operations.
- Data Platform / BIUnify core business data, workflows and decision standards for long-term operations.
- Deep Customization and Workflow EngineUnify core business data, workflows and decision standards for long-term operations.
Project Outcomes: Collaboration Efficiency Supports Global Brand Growth
Public indicators show clear improvements in new products, inventory, abnormal orders and finance reconciliation.
New Product Development Improved
Operating efficiency became easier to measure,with key workflows moving toward system collaboration.
Inventory Turnover Improved
Inventory and fulfillment entered a clearer shared view,supporting more timely planning and response.
Exception Interception Improved
Cost, finance and profit standards became more consistent,making operating results easier to review.
Finance Reconciliation Improved
Data dashboards supported faster decisions,helping the team move from manual summaries to analysis.
Capability Shift
- Scattered Operations
- Unified Platform
- Manual Work
- Automated Collaboration
- Delayed Review
- Real-time Analysis
Customer Voice
After using Binjiang ERP, what the team feels most is “smoothness”,with new products, purchasing, logistics and profits much clearer and more usable.
Repeatable Value
For brand companies going global: connect products, procurement, inventory and logistics first,then use finance-operation data to support sustained global growth.