One-sentence Positioning
Ziyan is a food company with chain, e-commerce and ingredient supply businesses,operating multiple subsidiaries and brands,and needing unified management of 2B and 2C channels.
Customer CaseFood Globalization Company
Ziyan: Smart Distribution Platform Drives Brand GlobalizationHow finance-operation integration supports omni-channel refined operations and sustainable growth
Ziyan operates food retail and distribution across chain restaurants, leisure food e-commerce and prepared-food supply,using Binjiang distribution platform, mini program, CRM and SAP integration to connect 2B/2C channels and finance.
Customer Positioning and Business Complexity
Help similar clients understand Ziyan’s multi-brand, multi-organization and omni-channel distribution complexity.
- Multi-brand
- Multi-organization
- 2B Distribution
- 2C Retail
- SAP Collaboration
- Omni-channel
Original Issues: Channels and Systems Were Scattered, Making Distribution Finance Hard to Unify
Key issues were concentrated across process, data, collaboration, fulfillment and decision response.
Operating Bottleneck 1
Business data and work items were scattered,making unified management harder as growth accelerated.
Operating Bottleneck 2
Operational standards and responsibilities were not clear enough,so teams relied heavily on manual follow-up.
Operating Bottleneck 3
Inventory, cost or fulfillment information was not updated in time,which affected planning and profit visibility.
Operating Bottleneck 4
Cross-team processes depended on manual handovers,slowing down response and collaboration.
Operating Bottleneck 5
Data was distributed across systems and spreadsheets,making real-time analysis difficult.
Operating Bottleneck 6
Management decisions depended on delayed summaries,so growth could not be replicated steadily.
Binjiang Solution: Build an Integrated Platform Connecting Distribution, Customers and Finance
Use a distribution platform to connect mini program, CRM, orders, warehousing, logistics and SAP.
- Channel Entry2B / 2C / 直营网点
- Mini Program Ordering经销商 / 客户
- Distribution Orders审核 / Dispatching
- CRM Customers维系 / 复购
- Warehouse ShippingInventory / 履约
- Logistics ManagementExpense / 跟踪
- SAP Finance对账 / 审计
- Distribution Business PlatformUnify core business data, workflows and decision standards for long-term operations.
- Data Platform / BIUnify core business data, workflows and decision standards for long-term operations.
- Integration and Right-fit CustomizationUnify core business data, workflows and decision standards for long-term operations.
Project Outcomes: Omni-channel Distribution and Finance Collaboration Improved Significantly
Public indicators show improvements in orders, inventory, logistics cost and customer repurchase.
Order Efficiency Improved
Operating efficiency became easier to measure,with key workflows moving toward system collaboration.
Inventory Turnover Improved
Inventory and fulfillment entered a clearer shared view,supporting more timely planning and response.
Logistics Cost Reduced
Cost, finance and profit standards became more consistent,making operating results easier to review.
Customer Repurchase Improved
Data dashboards supported faster decisions,helping the team move from manual summaries to analysis.
Capability Shift
- Scattered Operations
- Unified Platform
- Manual Work
- Automated Collaboration
- Delayed Review
- Real-time Analysis
Customer Voice
The group has many subsidiaries and brands, with 2B and 2C channels plus SAP that need to be connected,and Binjiang solved these issues by helping the system truly adapt to the enterprise.
Repeatable Value
For consumer brands with multiple channels and organizations: unify channels, orders, inventory and customers first,then connect SAP finance data to form a sustainable omni-channel foundation.