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Customer CaseScaled E-commerce Group

Gudao: From Business Growth to Group OperationsHow a digital operating foundation supports organizational upgrades for scaled e-commerce groups

As a scaled e-commerce group, Gudao operates across platforms, warehouses, organizations, systems and currencies,and uses Binjiang business platform, data platform / BI and deep customization to build a unified, visible and iterative operating foundation.

  • Multi-platform
  • Multi-store
  • Multi-warehouse
  • Multi-currency
  • Business Platform
  • Data Decisioning
  • Long-term Iteration
01

Customer Positioning and Business Complexity

Help similar clients quickly identify Gudao’s stage and business complexity.

One-sentence Positioning

Gudao is a scaled e-commerce group in a high-growth stage,moving from single-point operations into multi-platform, multi-warehouse,and multi-organization group management.

  • Multi-platform
  • Multi-warehouse
  • Multi-organization
  • Multi-system
  • Multi-currency
  • Multi-data
02

Original Issues: Growth Started to Jam the Operating Chain

Key issues were concentrated across process, data, collaboration, fulfillment and decision response.

Operating Bottleneck 1

Business data and work items were scattered,making unified management harder as growth accelerated.

Operating Bottleneck 2

Operational standards and responsibilities were not clear enough,so teams relied heavily on manual follow-up.

Operating Bottleneck 3

Inventory, cost or fulfillment information was not updated in time,which affected planning and profit visibility.

Operating Bottleneck 4

Cross-team processes depended on manual handovers,slowing down response and collaboration.

Operating Bottleneck 5

Data was distributed across systems and spreadsheets,making real-time analysis difficult.

Operating Bottleneck 6

Management decisions depended on delayed summaries,so growth could not be replicated steadily.

03

Binjiang Solution: Rebuild Around the Business Chain, Not Isolated Modules

Connect channels, products, orders, supply chain, fulfillment, finance and analytics into an end-to-end operating loop.

  1. Channel EntryPlatform / Store / Order
  2. Product CenterPIM / Master Data
  3. Order CenterOMS / Dispatching
  4. Supply Chain CollaborationProcurement / Replenishment / Delivery Lead Time
  5. Warehouse FulfillmentWMS / Inventory
  6. Finance AccountingCost / Expense / Profit
  7. Operating AnalyticsData Warehouse / BI / Decisioning
  • Business PlatformUnify core business data, workflows and decision standards for long-term operations.
  • Data Platform / BIUnify core business data, workflows and decision standards for long-term operations.
  • Deep Customization and Continuous Agile IterationUnify core business data, workflows and decision standards for long-term operations.
04

Project Outcomes: Use Customer-confirmed Operating Indicators to Express Value

Avoid implying that all customer growth came from Binjiang, and focus on how the digital system supports operational capability upgrades.

Outcome 1

Operating efficiency became easier to measure,with key workflows moving toward system collaboration.

Outcome 2

Inventory and fulfillment entered a clearer shared view,supporting more timely planning and response.

Outcome 3

Cost, finance and profit standards became more consistent,making operating results easier to review.

Outcome 4

Data dashboards supported faster decisions,helping the team move from manual summaries to analysis.

Capability Shift

  • Scattered Operations
  • Unified Platform
  • Manual Work
  • Automated Collaboration
  • Delayed Review
  • Real-time Analysis

Customer Voice

Keep the real customer voice here and replace it later with interview content;refine wording and brand expression without making the case feel over-marketed.

Repeatable Value

For similar scaled e-commerce groups: when growth exceeds organizational capacity,what is needed is not more tools, but a digital operating foundation that can keep evolving.