Product Capabilities · Business Platform

Unify Core Business Objects,So Workflows Truly Collaborate

Centering on products, customers, orders, inventory, procurement, and finance, Binjiang builds a composable and extensible business platform,supporting multi-channel, multi-organization, and global operations.

Unified Master DataWorkflow EngineBusiness Object ModelingMulti-system IntegrationBusiness-finance Collaboration

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Business platform object collaboration diagram

Unified Product Center (PIM)

Maintain all master data once to solve inconsistent master data and repeated entry at the root.

Core Features

Product Development and Master Data Collaboration
From competitor insight and selected references to product launch and best-seller creation.
Unified product library management
Maintain SKU master data, BOM, and multi-spec information in one place.
One-click distribution and sync across channels
Publish and synchronize products across languages, markets, channels, and platforms.
Data quality validation
Automatically check completeness and standardization to ensure product data quality.
Configurable collaborative workflow
Support online collaboration and review across selection, design, operations, and other roles.

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Unified product center interface diagram

Value

For Operations

Improve efficiency and free teams from repetitive manual work.

For Marketing

Protect brand image and keep global product information unified, professional, and high quality.

For Managers

Accelerate global business expansion, speed up new launches, and reduce compliance risks.

For IT

Provide stable, clean, high-quality product master data as a strong foundation for digital systems.

Unified Supply Chain Management and Collaboration (MPS · MRP · SRM · SCM)

Connect how much to sell (forecast / MPS), how much to make and buy (planning / MRP),who to source from and how to collaborate (procurement / SRM) across the whole process.

Supply chain management and collaboration process diagram

Core Features

Supplier Management
Sourcing → Admission → Rating → Collaboration → Reconciliation
Last-mile Delivery and Tracking
Handover → Transport → Delivery → Receipt → Exception Handling
Smart Replenishment Planning and Execution
Forecast → Demand → Order → Receiving → Quality Check → Stock-in
Business-finance Collaboration
Business Vouchers → Auto Accounting → Cost Precision → Profit Analysis → Tax Compliance
First-leg Logistics Management
Booking → Pickup → Customs → Trunk Line → Clearance → Warehouse Entry
Warehousing, Distribution, and Fulfillment
Receiving → Shelving → Storage → Picking → Shipping

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Value

Coverage

Cover the end-to-end business flow from suppliers to consumers.

Realtime

Calculate real profit accurately by SKU and channel.

Closed Loop

Complete the loop from planning to execution, accounting, analysis, and optimization.

Global Customer Relationship Management (CRM)

From public traffic acquisition to private-domain nurturing, build a loyalty engine for global growth.

Core Features

Smart Partner Portal
Publish policies consistently, keep information transparent, and improve partner recruitment quality.
Visual Sales Funnel
Track leads, contact, needs, quotes, negotiation, and win/loss to forecast performance and spot bottlenecks.
360° Customer View
Unify customer information, orders, and service records without switching between systems.
Mobile Field Sales Management
Standardize visit plans and records to empower frontline sales teams.

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Value

Unified View

Integrate full-domain data so every global customer has one clear profile for refined operations.

Loyalty Driven

Turn acquired traffic into retained customers and maximize lifetime value.

Smart Decisions

Enable precise marketing so every budget line creates measurable growth.

Unified Order Management (OMS)

Unify order intake, management, and fulfillment across 2C e-commerce, 2B offline distribution, and managed 2B scenarios.

Unified order management interface diagram

Core Features

All Channels
Support multiple organizations, platforms, stores, and 2B / 2C models.
End-to-end Fulfillment Monitoring
Picking → Packing → Verification → Shipping → Tracking → Delivery
No Missed, Wrong, or Delayed Orders
Forward pulling and reverse validation ensure completeness and consistency.
360° Exception Monitoring
Real-time alerts and node-level interception.
Smart Warehouse Routing
Match warehouses and carriers by best timeliness or lowest cost.
Realtime Sales Performance Dashboard
Analyze sales data from multiple dimensions and perspectives.

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Value

For Operations

Improve efficiency and free teams from repetitive, low-value order processing.

For Management

Support global business growth with one system for all-channel operations.

For Consumers

Provide consistent and reliable shopping and logistics experiences to improve satisfaction and repeat purchase.

Unified Warehouse and Inventory Center (WMS)

Unify global inventory and move capital one step faster.

Core Features

SKU and Carton Dimensions
Manage inventory by both SKU and carton dimensions.
Fine-grained In-warehouse Management
Shelf in/out, pack/unpack, transfer, and adjust inventory.
Three-layer Inventory Model
Physical warehouse → Logical warehouse → Channel warehouse
Efficient Fulfillment Outbound
Printing → Picking → Packing → Verification → Weighing → Outbound
Bin-level Inventory Data
Every item has a precise warehouse location.
Smart Alerts and Variance Checks
Monitor node timeliness, operation alerts, and inventory variance checks.
Smart Inbound
Inbound forecast → Arrival verification → Automatic shelving

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Unified warehouse and inventory center interface diagram

Value

Clear Visibility

See global inventory at a glance.

Precise Control

Use smart alerts and automatic transfers.

Accurate Accounting

Accelerate turnover and release capital.

Refined Financial Management

Enable SKU-level profit accounting, multi-currency compliance, and realtime cash-flow visibility.

Core Features

Cost Accounting
Support custom cost structures by product, warehouse, and batch.
Realtime Profit Statistics
Calculate profit accurately in realtime and display performance indicators.
Expense Allocation
Support flexible rules for expense allocation across multiple scenarios.
Finance and Tax System Integration
Integrate deeply with Kingdee, SAP, Oracle, and other financial systems.
Bill Aggregation
Automatically retrieve bills from multiple platforms and support manual bills.
Smart Reconciliation and Payment Requests
Match and verify intelligently, then generate payment requests in one click.

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Value

Finance Automation

Improve efficiency and accuracy.

Profit Transparency

Support precise decisions.

Refined Costing

Make every cost clear.

Compliance Automation

Operate globally with confidence.

Data Driven

See insights one step earlier.

Full-domain Ad Management and Placement Analytics (Ads)

Connect multi-platform advertising data so every budget line is clear and every return is measurable.

Core Features

Multi-platform Ad Integration
Aggregate advertising data from multiple channels and manage it with one unified metric definition.
Smart Budget and ROI Optimization
Monitor ad spend and returns in realtime, detect anomalies, and suggest budget redistribution.
Ad Performance Comparison
Compare impressions, clicks, conversions, and ROAS across platforms and campaigns at a glance.
Granular Ad Analysis
Drill down by region, audience, creative, and keyword to identify high-value placement combinations.
Ad Attribution Traceback
Trace every order's real source from ad click to final transaction through full-funnel attribution.

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Full-domain ad management and placement analytics interface diagram

Value

For Executives

Understand total advertising input and output, and invest budget in channels that truly drive growth.

For Operations / Media Buyers

Find high-converting audiences and creatives, then optimize bids and budgets in realtime.

For Marketing / Finance

Trace ad spend to order revenue and calculate acquisition cost and real advertising ROI accurately.

Product Capabilities > Business Platform

API Connection Center: Stabilize External Ecosystem Access to the Business Platform

Upgrade scattered interfaces into governed, orchestrated, and reusable ecosystem access capabilities.

For scaled global operations across channels, logistics providers, and overseas warehouses, connect external ecosystem data into product, order, inventory, fulfillment, settlement, and analytics workflows.

Business platform capability module image

A Four-layer Architecture From Connection to Operating Results

Through four key stages of ecosystem access, API governance, business orchestration, and data assets, build a fully connected technology enablement loop.

1 Ecosystem Access
2 API Governance
3 Business Orchestration
4 Data Assets

Ecosystem Access Layer

Connect channels, logistics, overseas warehouses, and third-party systems into the business platform.

Channel AdapterLogistics AdapterOverseas Warehouse AdapterThird-party System AdapterPlatform ISV/APIMapped EDI/APISelf-built Site APIFile/API Hybrid Access

API Governance Layer

Keep interfaces stable, monitorable, traceable, and extensible.

Auth & SigningField MappingData ValidationTask QueueRetry HandlingLog MonitoringRate LimitingVersion Management

Business Orchestration Layer

Move interface data into real business workflows instead of stopping at technical links.

Product SyncOrder SyncInventory SyncCarrier OrderTracking CallbackFee CallbackStatus SubscriptionException Dispatch

Data Asset Layer

Build unified data definitions for BI analytics and AI operating intelligence.

Unified Master DataEvent StreamData WarehouseOperating MetricsBI DashboardException AnalysisAI ApplicationPermission Audit

Unify Core Business Objects,So Workflows Truly Collaborate

Product Development and Master Data Collaboration

Unified product library management

One-click distribution and sync across channels

Data quality validation

Configurable collaborative workflow

Value

For Operations

For Marketing

For Managers

For IT

Core Features

Supplier Management

Last-mile Delivery and Tracking

Smart Replenishment Planning and Execution

Business-finance Collaboration

First-leg Logistics Management

Warehousing, Distribution, and Fulfillment

Value

Coverage

Realtime

Closed Loop

Core Features

Smart Partner Portal

Visual Sales Funnel

360° Customer View

Mobile Field Sales Management

Value

Unified View

Loyalty Driven

Smart Decisions

Core Features

All Channels

End-to-end Fulfillment Monitoring

No Missed, Wrong, or Delayed Orders

360° Exception Monitoring

Smart Warehouse Routing

Realtime Sales Performance Dashboard

Value

For Operations

For Management

For Consumers

Core Features

SKU and Carton Dimensions

Fine-grained In-warehouse Management

Three-layer Inventory Model

Efficient Fulfillment Outbound

Bin-level Inventory Data

Smart Alerts and Variance Checks

Smart Inbound

Value

Clear Visibility

Precise Control

Accurate Accounting

Core Features

Cost Accounting

Realtime Profit Statistics

Expense Allocation

Finance and Tax System Integration

Bill Aggregation

Smart Reconciliation and Payment Requests

Value

Finance Automation

Profit Transparency

Refined Costing

Compliance Automation

Data Driven

Core Features

Multi-platform Ad Integration

Smart Budget and ROI Optimization

Ad Performance Comparison

Granular Ad Analysis

Ad Attribution Traceback

Value

For Executives

For Operations / Media Buyers

For Marketing / Finance

API Connection Center: Stabilize External Ecosystem Access to the Business Platform

Upgrade scattered interfaces into governed, orchestrated, and reusable ecosystem access capabilities.

A Four-layer Architecture From Connection to Operating Results