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Strategic Positioning

Digital Operating SolutionFor Global Trade Companies

For global brands, cross-border e-commerce groups, manufacturing-trade businesses, and omnichannel trade companies, Binjiang connects products, channels, orders, supply chain, warehousing, logistics, finance, and analytics so global trade runs in one continuously evolving digital operating system.

Global BrandsCross-border E-commerceManufacturing-tradeOmnichannel TradeRMB 500M+ GMV
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Global trade digital operating system diagram

Four Global Operating Models · SELF IDENTIFICATION

Covering Multiple Global Operating Models

Global Digital Operating Foundation

Global Market → Business Operations → Data Decisions → Sustainable Growth

MarketChannelOrderSupplyFulfillment
Global brand company icon

Global Brand Companies

01 / 04

Brand Asset and Supply ChainCollaboration Across Channels and Markets

Global brand operating collaboration diagram
Cross-border e-commerce group icon

Cross-border E-commerce Groups

02 / 04

Multi-platform, Multi-store,Multi-warehouse, and Multi-currency Management

Cross-border e-commerce operating collaboration diagram
Manufacturing-trade company icon

Manufacturing-trade Companies

03 / 04

Sales, Procurement, and ProductionSupply Chain and Delivery Collaboration

Manufacturing-trade operating collaboration diagram
Omnichannel trade group icon

Omnichannel Trade Groups

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Unified Operations for B2B, B2C,Independent Sites, Platforms, and Offline Channels

Omnichannel trade operating collaboration diagram

Operational Challenges From Scale · RMB 500M+ GMV

When Business Complexity Crosses the Boundaries of Standardized Systems, Trade Companies Enter System Complexity

System collaboration icon

The business grows, but systems become scattered

As scale expands, tools are fragmented and data cannot move across systems.

01
System CollaborationA natural operating issue after scale
Fulfillment collaboration icon

Orders across platforms, stores, and warehouses are hard to unify

Multiple channels run in parallel, while orders, inventory, and fulfillment struggle to align.

02
Fulfillment CollaborationA natural operating issue after scale
Supply-demand balance icon

Supply chain visibility is weak, causing shortage and overstock

Supply and demand information is opaque, making stockouts and inventory pressure appear together.

03
Supply-demand BalanceA natural operating issue after scale
Profit accounting icon

Multiple currencies and cost sources make profit unclear

Cross-border currencies and complex cost allocation make true profit difficult to calculate.

04
Profit AccountingA natural operating issue after scale
Unified metrics icon

Business, finance, and operations use different definitions

Teams calculate with different standards, so cross-team numbers fail to reconcile.

05
Unified MetricsA natural operating issue after scale
Data foundation icon

Data assets cannot settle, so BI and AI are hard to implement

Fragmented data is hard to consolidate, limiting the value of intelligent analysis.

06
Data FoundationA natural operating issue after scale

Trade Digital Operating Blueprint

Bring Global Trade Into One Digital Operating System

Binjiang product positioning and trade digital operating system blueprint

Global Trade Solution

Connect Global Channels, Logistics, and Overseas WarehousesBring External Operating Nodes Into One Digital System

For multi-platform, multi-store, multi-warehouse, multi-carrier, and multi-system collaboration, Binjiang uses an API connection center and ecosystem adaptation layer,connecting product, order, inventory, fulfillment, tracking, cost, and settlement data into a stable entry for the business platform, BI, and AI.

Omnichannel Access100+ Logistics APIsOverseas Warehouse Access
Channel access capability icon

Channel Access Capability

Connect cross-border platforms, offline retailers, and owned sites,unifying products, orders, prices, and inventory.

Channel-side global ecosystem tags
Logistics access capability icon

Logistics Access Capability

Binjiang connects nearly one hundred logistics APIs,covering rates, orders, labels, tracking, exceptions, and bills.

Logistics APIsShipment Orders / LabelsTracking UpdatesExceptions / Costs
Third-party overseas warehouse access icon

Third-party Overseas Warehouse Access

Connect overseas warehouses and 3PL fulfillment providers,synchronizing inventory, in/outbound, returns, and costs.

Inventory SyncInbound / OutboundReturns / TransferCost Feedback
Binjiang API connection center

Enter Binjiang Core Business System

External ecosystems no longer stop at API access. They enter the enterprise's unified operating chain.

Product Center Order Center Inventory Center Logistics Fulfillment Finance Settlement Data Platform / BI AI Operations

What users care about most is not whether it can connect, but whether it can support business steadily after connection.

API AdaptationField MappingRetry HandlingLog MonitoringPermission AuthData ValidationData WarehouseAPI Extension
Data FlowProduct / ListingOrdersInventoryTrackingCostsSettlementOperating Data

Four Trade Scenario Paths

One Digital Operating Foundation for Different Trade Models

Global brands, cross-border e-commerce groups, manufacturing-trade businesses, and omnichannel trade groups operate differently,but all need unified business objects, processes, data definitions, and operating decisions.

Global brand icon

Global Brands

From channel sales to global operations

Focus

Global channels and brand product management,with inventory collaboration and operating analytics.

Operating Value

Support brands across markets and channels,with unified product and operating definitions.

Global ChannelsBrand ProductsInventory SyncAnalytics
Cross-border e-commerce group icon

Cross-border E-commerce Groups

From scattered operations to unified management

Focus

Multiple platforms, stores, and warehouses,with multi-currency and multi-cost accounting.

Operating Value

Move group operations beyond isolated teams,into unified workflows and finance definitions.

PlatformsStoresWarehousesCurrencies
Manufacturing-trade icon

Manufacturing-trade

Coordinate sales front end with supply chain back end

Focus

Sales forecasting and procurement planning,with production and supply chain fulfillment.

Operating Value

Connect sales, procurement, production, and delivery,into a traceable collaboration loop.

ForecastingProcurementProductionFulfillment
Omnichannel trade group icon

Omnichannel Trade Groups

Bring different channels into one operating system

Focus

Platforms, independent sites, B2B, and offline dealers,with managed operations in one system.

Operating Value

Let different channels settle into one set ofbusiness, finance, and data definitions.

PlatformsIndependent SitesB2BOffline Dealers
Unified Digital Operating Foundation

Different operating models share the same business, data, and intelligence capabilities, combined by scenario and customized by enterprise.

Unified ObjectsUnified ProcessesUnified DataUnified Decisions

Operating Value

From Business Execution to Operating Decisions for Continuous Growth

Bring business, supply chain, finance, data, and AI into one continuously evolving digital operating system.

Unified business icon

Unified Business

Bring multiple platforms, channels, and organizations into one operating system.

Supply chain collaboration icon

Supply Chain Collaboration

Connect procurement, inventory, warehousing, and logistics collaboration.

Business-finance integration icon

Business-finance Integration

Convert business results into unified finance definitions.

Data-driven decision icon

Data-driven Decisions

Visualize operating metrics in real time and surface issues early.

Intelligent operations icon

Intelligent Operations

AI lands on real processes, data, and scenarios instead of staying in demos.

AI based on real business

Delivery and Long-term Service

Complex Trade Systems Are Not One-off Delivery, but Continuous Operating Engineering

With consulting-style product managers, deep customization, and IT managed service, Binjiang takes companies from business blueprint to system rollout,and continues upgrading operating capabilities as strategy, organization, processes, and data evolve.

Business BlueprintSolution DesignSystem ImplementationData GovernanceLaunch OperationsContinuous Iteration

A continuous path from business blueprint to system rollout

Business blueprint diagnosis icon

Business Blueprint Diagnosis

Understand operations before designing systems

Clarify business models, roles, and process gaps,then define data metrics and growth goals.

Solution design icon

Solution Design

Turn complex business into a system blueprint

Output process maps, system boundaries, and integrations,then confirm data models and phased paths.

System implementation icon

System Implementation

Bring the blueprint into real operations

Complete configuration, deep customization, and API integration,then validate permissions and testing.

Continuous iteration icon

Continuous Iteration

Evolve with strategy, processes, and data

Support new businesses, channels, and organizations,continuously upgrading system capabilities.

Launch operations icon

Launch Operations

From system launch to organizational adoption

Support business cutover, user training, and issue handling,forming monitoring and issue closure loops.

Data governance icon

Data Governance

Turn operating data into assets

Unify master data, metric definitions, and historical data,then complete migration, validation, and reporting.

Long-term service value evolution curve
The value of long-term partnership is not delivering one system, but keeping it adapted to business change.

When a company enters new markets, channels, organizations, or business models, system capabilities should evolve with it.This is Binjiang's service logic: let systems adapt to enterprises, instead of forcing enterprises to adapt to systems.

  • Continuous adaptation icon Continuous Adaptation
  • Operating assets icon Operating Assets
  • Long-term evolution icon Long-term Evolution

Bring Global Trade Into a Digital Operating System Built for Sustainable Growth

Connect global markets, business chains, supply chains, finance, and data intelligence,building digital operating capabilities that can keep evolving with the enterprise.

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Business PlatformBI Data DecisionsAI OperationsPrivate DeploymentLong-term Iteration