Tailored for Direct Sales & Amoeba Business Models, Privatized Deep Customization Improves Operational Efficiency

Core Business Areas: Men's & Women's Apparel, Fashion Accessories, Home & Furniture, Beauty & Personal Care, Auto Parts, Sports & Outdoors, Bedding, Pet Supplies, Office & Learning Supplies, etc.

Shanghai GuDao Business Consulting Co., Ltd., founded in 2010, is a cross-border e-commerce enterprise focused on expanding overseas markets. The company is dedicated to providing high-quality products to overseas customers, covering multiple fields such as digital electronics, motorcycle and auto parts, footwear, apparel, luggage, beauty and personal care, home appliances, and home goods. Its business network spans diversified international e-commerce platforms including eBay, Amazon, Walmart, Shopee, independent websites, Temu, and TikTok. Since its establishment, it has successfully expanded into overseas markets including Europe, the US, Southeast Asia, and Japan, and has built a skilled professional team primarily based in Shanghai, Wuhan, Changsha, Shenzhen, and Hefei. To enhance service quality, they are gradually setting up multiple self-operated warehouses in Zhejiang, Guangdong, the US, Indonesia, the Philippines, and other locations.

Challenges

Separate systems for managing products, supply chain, warehouse & fulfillment, and financial accounting created multiple data silos.

Operation under a multi-platform, multi-site, multi-store, multi-product Amoeba model led to chaotic data permission management, including issues like product copying, duplication, and confused data ownership.

Dispersed supplier and category data prevented aggregation of purchasing volume advantages, resulting in weak bargaining power and difficulty negotiating payment terms – having volume without leverage, and low capital utilization.

Diversified business models, combining focused brand products and broad distribution, multi-channel (2B/2b/2C) operations, large data volumes, making reporting demands difficult to meet and query efficiency low.

Logistics selection and management relied heavily on individual experience, reconciliation was difficult, and logistics costs remained high.

Coexistence of self-developed systems and non-open-source third-party systems led to high costs and functional limitations for secondary development and iteration.

Solution

Introduced Binjiang's one-stop middle-platform solution (ERP & BI)

Core Module Implementation

Master Data Management (Product SKU / Supplier / Organization Data)

Multi-Warehouse Intelligent Management (Physical Warehouse / Logical Warehouse / Channel Warehouse)

Procurement Management (Intelligent Replenishment / Procurement Analysis / Exception Tracking)

Sales Management (Omni-channel Order Integration / B-end Approval / Pricing)

Inventory Management (Bin Location / Transfers / Alerts / Discrepancy Counting)

Customized Needs

Job Scheduling Center for automated business process handling

Intelligent Logistics Price Comparison + Route Recommendation to reduce logistics costs

Amoeba-based permission division, supporting profit accounting for multiple accounting entities

Integration tools (file/data processing) for connecting external systems

Multi-dimensional Reports (Profit Statements / Object Statements / Sales Ranking Reports)

Channel Integration

Required seamless integration with diverse international e-commerce platforms such as eBay, Amazon, Walmart, Shopee, Lazada, Independent Websites, Temu, TikTok, Wayfair, Overstock, Homedepot, etc., to achieve unified management of omni-channel business.

Value & Benefits

Binjiang ERP deeply integrated with GuDao Business's development model, aligning with its needs for multi-organization, multi-store, and granular system management. From supplier collaboration and management, to all-scenario order integration, intelligent warehousing and fulfillment, and full-link inventory visualization, it ultimately achieved accurate multi-dimensional profit accounting. This helped the group solidify its digital foundation, providing precise navigation, agile collaboration, risk warnings, and a personalized engine guarantee for its global development!

Increase in Order Processing Efficiency

Increase in Inventory Turnover Rate

Increase in Capital Utilization Rate

Increase in Data-Driven Decision-Making Efficiency

Client Testimonial

Binjiang ERP delves deep into our business development, aligns with our Amoeba model, and promptly responds to our various needs across all 2B/2C business scenarios, truly achieving deep customization of personalized requirements. I believe we will continue cooperating.

—— GuDao Business