Success Stories >

Joining Hands with Binjiang Technology to Achieve Agile Collaboration and Lean Growth for Brand Globalization

Core Business Areas: Outdoor Leisure, Outdoor Travel, Home & Pet, Garden & Horticulture, Auto Parts, Fitness Equipment, Office Supplies, Commercial Products, etc

Shanghai ZhuTang Information Technology Co., Ltd., founded in 2014, is a cross-border e-commerce enterprise focused on expanding into overseas premium markets. With the vision of ‘becoming a leading brand in outdoor travel and leisure’, it insists on providing global users with diverse outdoor lifestyle products such as garden, camping, bicycle, and ebike products through continuous product innovation and model upgrades. It has gradually completed the transition from traditional direct shipping to the Amazon premium model.

Challenges

Inventory management relied on manual records, processes were cumbersome, inventory couldn't achieve real-time, accurate interconnection, thereby affecting the reasonable calculation and implementation of scientific replenishment data.
Logistics lacked standardized processes, reconciliation/payment requests were difficult; logistics costs couldn't be accurately allocated to SKUs, making product profit accounting difficult.
Procurement, quality inspection, finance, and other departments formed data silos, lacking full-process procurement management. Cross-department communication was difficult, time was wasted on repeated communication, manual entry, and error correction.
Financial expense and cost data were relatively scattered; business and financial process synergy was insufficient, affecting the enterprise's refined management and decision-making capabilities.

Solution

Introduced Binjiang's one-stop middle-platform solution (ERP & BI)(ERP & BI)

Core Module Implementation

Master Data Management (Product/Supplier/Warehouse/Store)
Procurement Management (Procurement Planning / Procurement Execution / Procurement Receiving / Procurement Settlement)
Warehouse Management (Inventory Management / Inbound & Outbound Management / Stocktaking / Transfers)
Logistics Management (Routes / Logistics Products / First & Last Mile Reconciliation / Payment Requests / Price Comparison)
Sales Management (Omni-channel Order Integration / Full Order Process)
Financial Management (ERP business data integration with Kingdee financial system)

Customized Needs

New Product Full Lifecycle Management
Supplier Multi-dimensional Performance Evaluation
Intelligent Warehouse Routing, reducing split orders
Integrated Procurement Logistics Reconciliation and Payment Requests, online approval, transparent process
Automatic Cost Allocation, clear and visible gross profit

Value & Benefits

Facing complex multi-platform, multi-country business, ZhuTang Technology chose Binjiang ERP to build a one-stop digital middle platform during its brand globalization transformation. We connected the entire chain from new product development, collaborative procurement, intelligent warehousing to global logistics and business-finance integration, solidifying the core foundation for its refined operations and global development.

%

Increase in New Product Development Efficiency

%

Increase in Inventory Turnover Rate

%

Decrease in Logistics Costs

%

Increase in Business-Finance Reconciliation Efficiency

Client Testimonial

After using Binjiang ERP, the most intuitive feeling is that things 'run smoothly'. The progress of new product development, whether procurement bills are approved, whether logistics have arrived at the port - all processes are clear at a glance in the system, pending tasks are clear, and we no longer have to chase each one individually. Especially for procurement reconciliation, the efficiency improvement is very significant, saving a lot of trouble for both our finance and procurement departments.

—— Shanghai ZhuTang Technology