Leveraging Binjiang to Achieve Integrated Digital Middle Platform for Procurement, Supply, Sales, Logistics, Warehousing, and Business-Finance

Core Business Areas: Home Goods, Electronics, Fashion Apparel, etc.

ZhanHong Supply Chain focuses on cross-border e-commerce business in the Middle East market. Leveraging over a decade of market insight and business cultivation in the Middle East, it has built a multi-category sales matrix covering home goods, electronics, and fashion apparel, with business spanning major Middle Eastern countries.

Challenges

Extensive inventory management, unable to view carton-level inventory data; the original SaaS system could not meet carton inventory management needs.

Multi-platform order data (e.g., Trendyol, Noon, Amazon) was not fully integrated into the system, leading to order fulfillment efficiency issues.

Chaotic data permissions, non-transparent new product allocation and claiming mechanisms, leading to low operational collaboration efficiency, duplicate claims, unclear data ownership, etc.

Procurement, first-leg, and logistics cost allocation relied on manual processes, complex calculations, difficulty in accurately accounting for single-item profit, and long reconciliation cycles.

Fragmented system functions; modules like transfer orders, unboxing tasks, wave management operated independently, lacking unified task scheduling and process visualization.

Solution

Introduced Binjiang's one-stop middle-platform solution (ERP & BI)（ERP & BI）

Core Module Implementation

Product Center (PIM)（PIM）

Replenishment Planning, Procurement Management (SCM, MRP)

Warehouse Management (WMS)

Sales Management (OMS)

Intangible Asset Management (Accounts / VAT, etc.)

Customized Needs

Carton Inventory Management, Location-Level Inventory Management (HU Inventory + Bulk Inventory + Bin Location Inventory)

Permission Amoeba Model, supporting team claiming, supervisor allocation, and data isolation

Logistics Cost Allocation Engine, automatically allocating first-leg costs based on carton specification, weight, and SKU

Customizable Printing Templates (Carton marks, picking lists, shipping labels with multi-version adaptation)

Mobile scanning for receiving/unboxing/packing, real-time synchronization of bin location status

Channel Integration

Required seamless integration of order, inventory, and listing data with platforms such as Amazon, Noon, Trendyol, eBay, Walmart, Shopee, TikTok, etc., supporting collaborative shipping between overseas and local warehouses.

Value & Benefits

Binjiang's Omni-channel Order Management Middle Platform provided a customized solution for the Middle East market characteristics, achieving full-process digitalization from order aggregation, logistics matching to financial reconciliation, thoroughly solving operational pain points. Key indicators achieved a qualitative leap, driving the enterprise from‘chaotic management’to‘orderly growth’.

Increase in Order Processing Efficiency

Increase in Automatic Interception Rate of Abnormal Orders

Increase in Inventory Turnover Rate

Book-to-Physical Inventory Accuracy Rate Reaching

Client Testimonial

Binjiang's Middle Platform not only solved our long-standing carton inventory management problem but also streamlined the transfer, unboxing, and packing processes through the task flow engine, truly achieving multi-warehouse collaboration with unified inventory.

—— ZhanHong Supply Chain