Intelligent Distribution Middle Platform Drives Business-Finance Integration, Empowers ZiYan's Global Expansion, and Achieves Omni-channel Precision Operations

Core Business Areas: Prepared Food Chain, Snack Food E-commerce, Ingredient Supply

Shanghai ZiYan Food Co., Ltd. is a leading prepared food chain enterprise in China.With a focus on high-frequency sales of single-category food products, its business spans major e-commerce platforms, including the Taobao ecosystem, Douyin, Kuaishou, and Xiaohongshu.In addition to its consumer-facing operations, the company also engages in business-to-business sales through a distributor network, forming a strategy centered on consumer sales with business sales as a supplement.After 35 years of dedicated development, ZiYan Food was successfully listed on the Shanghai Stock Exchange Main Board on September 26, 2022, becoming a publicly traded company in the deli marinated food industry (Stock Code: 603057).The company prioritizes supply chain efficiency and consumer experience. In recent years, alongside its established consumer store model, it has leveraged digital advantages to actively expand both domestic and international business and distributor channel operations.

Challenges

E-commerce orders relied on manual WeChat order taking + manual entry into SAP, resulting in low efficiency and high error rates.

Lack of system support for some operational scenarios at the factory end; imperfect logistics tracking system leading to low operational efficiency and coarse management granularity.

Financial reconciliation and performance statistics relied on manual work; data fragmentation across multiple systems made cost calculation and gross profit analysis difficult.

Distribution business lacked integrated system support; multiple systems like SAP, Wangdian Tong, and WeChat orders ran in parallel, resulting in low collaboration efficiency.

Solution

Introduced Binjiang's Distribution Middle Platform, Mini-program ordering, CRM, SAP integration, and other existing modules, with moderate customization based on specific scenario needs.

Core Module Implementation

Master Data (Multi-channel, multi-sales companies, multi-store, multi-distribution product catalog)

Marketing Management (CRM)

Mini-program Ordering

Distribution Order Management (OMS)

Warehouse and Distribution Management (WMS)

Customized Needs

Promotion Management

Flexible Pricing, Customer Payment Terms, Credit Management

Amoeba-based permission division, supporting profit accounting for multiple accounting entities

Integration with SAP System

Value & Benefits

The Binjiang system helped ZiYan Food integrate the distribution end with the business-finance end, creating a digital operational closed loop. It thoroughly broke down data silos, improved the efficiency and accuracy of order processing, warehouse shipping, financial reconciliation, and logistics management, and built a compliant, efficient, and sustainably iterative foundational distribution middle platform system.

Increase in Order Processing Efficiency

Increase in Inventory Turnover Rate

Reduction in Logistics Costs

Increase in Customer Repurchase Rate

Client Testimonial

Our group has numerous subsidiaries and sub-brands. At that time, channels like 2B & 2C couldn't be managed in a one-stop manner, and integration with the SAP system was also difficult. We approached several vendors without achieving the expected project outcomes, finally finding the Binjiang team who resolved these issues. We highly appreciate Binjiang's project cooperation philosophy of adapting the system to the enterprise and believe we will continue cooperating.

—— ZiYan Food